JJ Abrams is an American film and television producer, screenwriter, director, actor, composer, and founder of Bad Robot Productions. He is the master at creating cult television: Felicity, Alias, Lost, and his latest project, Fringe. Lost is the biggest television cult phenomenon to date gaining an average of 13 million views per season. It lasted from 2004-2010 with 6 seasons.
The term "Cult Blockbuster" is a term created with two opposing meanings. The basic definition of blockbuster is, one (movie) that is notably expensive, effective, successful, large, or extravagant.
The term cult in media refers to a relatively small but devoted audience of a film or television show.
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In the article, How Lost Found its Audience: The Making of a Cult Blockbuster, Stacey Abbott states,
"In this light, Lost can be read as a form of 'event television': aiming for a large and diverse audience while simultaneously fostering the interactive engagement with the series that is often associated with cult, and in so doing courting the niche demographics of loyal and interactive cult TV fans as well as inviting viewers who might not normally engage in fan practices to commit to the show on a cult level."
He uses transmedia to gain his shows' and movies' popularity. For example, the Lost website allows fans to explore certain incites on the show, play games related to the show, and keep up on fan controversy and theories. It is because of transmedia that television and film can gain cult status.
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